Diagnose and Deliver. Two of the hardest things to do yourself when trying to correct what is going on in your organization. After all, if you knew the answers, you'd have already fixed them, wouldn't you?
Sometimes we all need another set of eyes and an additional pair of hands to get traction started fast, either in a start-up organization or in one that is stalled, in a "rest" cycle, facing new competition, or where markets have changed.
A case study of a large database marketing company with traction challenges:
Problem: Revenue growth was stalled so the CEO funded a new service to generate growth revenues and open up new markets. Not one new customer signed up.
Solution: We helped the client understand how the new service matched prospects' business drivers and led the effort to use those insights through effective marketing and sales, turning lost $4 million investment into a $22 million revenue gain within two years. Our recommendations resulted in >20% sales improvement from CPG manufacturers, retailers such as Best Buy and their suppliers, auto dealerships and manufacturers, automotive replacement parts suppliers and others